Online booking simplifies the reservation process for clients, making it more convenient and efficient. By allowing customers to schedule appointments or services 24/7, businesses can significantly increase their visibility and accessibility. This ease of use not only enhances customer satisfaction but also encourages repeat visits, as clients appreciate the flexibility of booking on their own terms. Additionally, integrating payment options and automated reminders can streamline operations and reduce no-shows, ultimately leading to higher client retention and attracting new customers through positive word-of-mouth.